Sørensen A, Møller MK, Andreassen P, Malling B. SWOT analysis and revelation in traditional Chinese medicine internationalization. Strengths, Weaknesses, Opportunities, and Threats of Centralized Pancreatic Surgery: a Single-Center Analysis of 3000 Consecutive Pancreatic Resections. Klein F, Pelzer U, Schmuck RB, Malinka T, Felsenstein M, Denecke T, Pratschke J, Bahra M. While on the other hand, "threats" are realities in the greater environment, which might lead to problems for the entity.Ĭopyright © 2023, StatPearls Publishing LLC. Regarding externally-related, "opportunities" are realities in the greater environment that can be exploited to benefit the entity. The latter being characteristic of that same entity, which leads to a relative disadvantage against the competition. The former representing a facet of an organization/entity which lends it an advantage over the competition. "Strengths" and "weaknesses" are internally-related. There are both internal and external considerations build into the tool. ![]() Beyond the business world, SWOT Analysis can also be applied to the individual-level to assess a person's situation versus their competition further. Also known as the SWOT Matrix, it has achieved recognition as useful in differentiating and establishing a niche within the broader market. ![]() There is no universally-accepted creator. ![]() The strategy is historically credited to Albert Humphrey in the 1960s, but this attribution remains debatable. SWOT Analysis (short for strengths, weaknesses, opportunities, threats) is a business strategy tool to assess how an organization compares to its competition.
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